−14 kg
in 6 months
She'd failed three cuts in the two years before we met. We spent twelve weeks building strength and eating at maintenance. Then she dieted once, properly. She's kept it off for over a year.
● 1:1 online strength coaching · Applications open
Strength coaching for people done starting over.
The plan is built around your gear and your real life. A coach reads your check-in every week. No yelling, no hype. No calls unless you want them.
Apply for coaching
You'll get a yes or a no within 24h.
NASM-CPTCertified
04 YRSCoaching
120+Clients coached
< 24HCheck-in replies
01 / Proof
Results from people with day jobs. Most had quit a few programs first.
No fitness models here. Just clients who stopped restarting. The plan finally fit their lives.
180 kg
deadlift · up from 140
Desk job, two kids, forty-five minutes per session — that's what we had to work with. Four rushed sessions a week became three good ones. Nine months on, his pull was up by forty kilos.
52 wks
consecutive check-ins
She was a program-hopper, never past week five on anything. The training isn't what changed. Someone reads her check-in every Sunday now, and she knows it. She hasn't missed a week in a year.
Client interview — Sarah M.
02:47 · “I stopped negotiating with myself”
02 / Method
How coaching works. All of it, up front.
It all runs on your schedule. No calls unless you want them. Your training shouldn't wait on my calendar.
-
STEP 01
Apply
The form takes five minutes. It asks how you train now and what you're after. Marcus reads each application himself. He says yes or no within 24 hours, and he tells you why.
-
STEP 02
Custom plan in 48h
Marcus builds your program around your gear and your week. Injuries too. Nothing comes from a template folder. It lands in the app within two days, ready for your first session.
-
STEP 03
Weekly check-ins
Every week you send your numbers and your lift videos. Marcus reads them. He adjusts the plan and replies with specifics. All of it in the app, on your schedule.
// avg check-in reply: 18 hours. Capped at 30 clients so that holds.
03 / Programs
Three ways to work together. The price is the price.
No “DM for rates.” No sales call. If a coach hides the number, the number is the pitch. Here it's just the menu.
Program Only
For lifters who want the plan, not a hand on the shoulder.
$89
per month · cancel anytime
- ✓Custom program rebuilt every 4 weeks
- ✓Coaching app access + exercise video library
- ✓Monthly progress review & program adjustment
- —No weekly check-ins or form review
- —No nutrition coaching
1:1 Online Coaching
The full thing. A coach watching your training every single week.
$250
per month · cancel anytime
- ✓Custom program adjusted weekly, not monthly
- ✓Weekly check-in review, reply within 24h
- ✓Video review on every lift you send
- ✓Nutrition targets, adjusted with your data
- ✓Unlimited DM support in the app
Hybrid Coaching
Online coaching, plus time in the gym with me.
$350
per month · cancel anytime
- ✓Everything in 1:1 Online Coaching
- ✓2 in-person sessions per month
- ✓Hands-on technique coaching on the big lifts
- ✓Quarterly in-person testing day
- —Limited to clients within driving distance
The prices are public on purpose. You can decide this at 11pm on your couch without talking to a salesperson. It's month-to-month. You can cancel anytime. Come back later and there's no rejoin fee. If it's not a fit, the FAQ below likely says why.
Portrait slot — licensed photo pending
04 / The Coach
Four years on a gym floor taught me why people quit.
I'm Marcus. I spent four years as a floor trainer in a big gym. Six sessions a day. The same pattern kept showing up. People don't fail because the program is wrong. They fail because nobody's watching and the plan skips their real week. It usually dies around week three.
So I went out on my own. I built my coaching around the missing part — the follow-up. A custom plan matters. But the weekly check-in is the real product. I read your numbers and I know your schedule. Then I catch a bad week before it becomes a bad month.
“I'm not going to yell at you. I'm going to coach you.”
I cap my client list at 30. That way every check-in gets a real reply within 24 hours. If the list is full, the application says so. You can join the waitlist.
- NASM-CPT
- NASM-CNC · Nutrition
- FMS Level 1
- First Aid / CPR / AED
05 / Apply
Apply for coaching.
Five minutes, start to finish. Marcus replies within 24 hours. Yes or no, with a reason either way.
Roster: 30 max
The form didn't load.
Refresh the page, or skip it and apply by email. The questions are the same, and so is the 24-hour reply.
Apply by emailFree program
Not ready for coaching? Take The First 6 Weeks.
This is the starting block Marcus gives new clients. Three full-body sessions a week, with each set and rep laid out. Video demos for each lift. It's free, because if week one goes well, you'll want week seven.
- ✓ 6-week program, 3 sessions/week
- ✓ Works in a commercial gym or garage
- ✓ One email. No drip sequence ambush.
The form didn't load.
Email apply@marcuscole-demo.com with subject “First 6 Weeks”.
FAQ
The questions everyone asks before applying.
Do I need a gym membership?
A barbell gym helps. You don't need one. I build the plan around what you own. A big gym works. So does a garage rack or a pair of dumbbells. You tell me what you've got in the application and the plan fits it.
What app do you use? How do check-ins work?
Everything lives in one app. Your plan and your logs are there, and so is our chat. Once a week you send a short check-in. It holds your numbers and your weight trend. Add a few lines on how the week went, plus any lift videos. I read it and adjust the plan. Then I reply, usually within 24 hours.
Can I cancel anytime?
Yes. Coaching is month-to-month with no contracts and no cancellation fee. You finish the month you've paid for and that's it. If you come back later, you don't pay any rejoin fee.
Do we ever have to get on a call?
No. Check-ins and form reviews happen in the app, and questions do too. It all runs on your schedule. If a call would help, we can do one when you're getting started. It's your choice, never a rule.
I'm a beginner. Is this for me?
If you'll train three times a week and check in honestly, yes. Beginners progress fastest. One thing though. If you've never lifted at all, start with 1:1 coaching, not Program Only. Early form checks matter more than any template.
How fast will I see results?
Strength moves first. You'll feel it in 8–12 weeks. Fat loss is slower — about 0.5% of your body weight per week in a focused phase. If someone promises more, they're selling something. I won't promise a number. I'll promise the plan still works in month six, because you'll still be doing it.
The last program you start should be the one with a coach attached.
Apply now. You'll hear back within 24 hours either way.
Apply for coaching$250/mo · month-to-month · no calls unless you want them